While each model may not be directly employed by the company they represent, they can be trained to answer questions and provide customer feedback regarding products, services, and brand appeal. The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: Marketing campaigns that make use of promotional models may take place in retail stores or shopping malls, at trade shows , special promotional events, clubs, or even at outdoor public spaces. They are often planned at high traffic locations to reach as many consumers as possible, or at venues at which a particular type of target consumer is expected to be present. The motorsports scene refers to promo models as race queens. In Japan, they are known as image models and are hired by government agencies.
Jenson Button on grid girls, his gazillions and remaining the F1 champion
Nude Japanese girls play soccer and the loser girls get toyed
Back then, the role largely involved holding up a sign while looking pretty. Soon the US embraced the concept of the grid girl and it took off worldwide. Japanese model and singer Rosa Ogawa, now 71, is cited as the first ever grid girl, appearing at races back in the s to promote various brands A glamorous model strikes a pose for photographer at the British Grand Prix at Brands Hatch s and s The '70s was the decade that critics hark back to, citing the increasingly tight-fitting outfits that became the unofficial grid girl uniform. Silverstone boss Stuart Pringle recently said:
Grid girl ban spells end of colourful part of Formula One
This, one would imagine, would take some persuading. Button is the epitome of the rakish grand prix hero. He's the reigning world champion of the most glamorous and highly paid sport in the world. He has absurdly palatial homes in Monaco and Guernsey and his - until very recently - girlfriend, the stunning Jessica Michibata, is a lingerie model. In the last grand prix in Turkey he ran a thrilling race, duelling wheel-to-wheel with Lewis Hamilton, the man whose world crown he seized last autumn, and is currently placed perfectly in the drivers' championship.